Gucci Brand Stories

The concept revolves around crafting a fantastical and organic world within a distinctive narrative to commemorate the Year of the Tiger. The digital painting is influenced by surrealism. The style exudes opulence, featuring rich embellishments and a vibrant color palette that harmonizes with the brand's identity. The focal point centers on seamlessly integrating animals with the brand's products, including clothing and jewelry. GUCCI's iconic bumblebee logo facilitates smooth transitions within the animation. Finally, the majestic tiger that concludes the video symbolizes the Year of the Tiger in 2022.

Audio: Billie Eilish - COPYCAT